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What is a Sender Name and why is it mandatory to create one before sending a Campaign through SMS or Email?

‘Sender Name’ as the word itself suggests is the name/text by which you identify the Sender of the SMS or Email in your mobile or email inbox.

Creating a Sender name for sending SMS and emails is mandatory as not assigning one to your distribution will result in the message being delivered with a random alpha-numeric sender id. Which doesn’t look professional. It’s always better for your promotional activities when the recipient knows who sent the promotional message.

 

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