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What is the difference between Bitly and Default url shortener available at the ‘Page’ tab in Campaign editor?

Bitly is a world’s leading link management platform to shorten URLs to make them more presentable and manageable. Here is an example of how the TargetEveryOne plans and pricing page URL- will look with and without when shortened with

Actual URL - https://www.targeteveryone.com/Billing/Compare.aspx

With Bitly – http://bit.ly/2kz0Jbo

But if you use the ‘Default’ option instead of the Bitly, then the complete campaign URL will be sent in your SMS or email distribution. Which will look like this –

Default Campaign URL - https://campaign.targeteveryone.com/mobiSite.aspx?pk_campaign=xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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